Today he is a dad, a best-selling author, a public speaker, a transformational life and business coach and the founder of BornCEO, but his journey hasn’t been easy. By the age of 6, Coach Fard didn’t want to be alive anymore because he didn’t think his life had any value. After several near-death experiences and divine encounters, he discovered he was born to help others find, fund and fulfill their life’s purpose.

By age 16, Fard was selling snacks at school to pay for real estate seminars and courses. Just before Fard’s 20th birthday, God showed him a vision while attending a PPLSI event, so he obediently changed his course. From his Howard University dorm room, he saw an opportunity to empower more people through PPLSI than through any other vehicle. By age 22, through hard work and dedication, he started assembling his dream team who went on to build an international team! Team Platinum’s legacy continues, producing more than 50 Executive Directors, enrolling over 12,000 associates and protecting over 46,000 families.

In 2022, Coach is on a mission to raise up new Performance Club qualifiers, Managers, Sr. Managers, Directors, Sr. Directors, Executive Directors and Ring Earners — all while protecting thousands of new families and business owners and by helping thousands of new entrepreneurs grow their businesses. His mantra is: “What time is it? Ring Time! Not now but RIGHT NOW! Next stop? Platinum!” His key to success is to keep God first and serve more people!